Urbrew FirstWort001: Craft Brew Package Inspired by Road and Motorcycle Culture

A Revolutionary and Iconic Design by Grantz Zhu

The Urbrew FirstWort001 craft brew package, designed by Grantz Zhu, draws inspiration from the world of road and motorcycle culture. With its punchy design and distinctive features, it sets itself apart from other craft beer packages on the market.

The standout feature of the Urbrew FirstWort001 package is the orange line that runs across it, reminiscent of a license plate. This design element pays homage to the world of traffic and motor culture, evoking a sense of speed and adventure. The extending vertical structure further enhances this feeling, symbolizing the attitude of always being "on the road" and embracing life with bravery.

Unlike traditional craft beer designs that often feature decorative and layered elements, the Urbrew FirstWort001 package opts for a bold and revolutionary approach. The orange line and cut-edged shoulder create a strong visual impression, making it instantly recognizable and iconic. This design reflects the essence of "Superflat," a visual trend that captures attention and leaves a lasting impression.

The Urbrew FirstWort001 craft brew package measures 24mm x 7mm x 7mm, showcasing its compact and sleek design. It is the perfect size for a single serving, allowing beer enthusiasts to enjoy their favorite brews with convenience and style.

The design team behind the Urbrew FirstWort001 package includes Grantz Zhu, Sola Wang, and Ma deqiang. Their collaborative effort and creative vision have resulted in a design that stands out in the craft beer industry.

This exceptional design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2022. The A' Design Award is a prestigious accolade bestowed upon outstanding and creatively ingenious designs that contribute to quality of life improvements. The Urbrew FirstWort001 craft brew package showcases the team's strong technical and creative skills, making it a true testament to their resourcefulness and innovation.